The Linen League

The first time I heard of Linen shirts for men was when I saw a huge hoarding of designer Rohit Bal. This was a few years ago and he was launching or probably endorsing a brand that made linen shirts for men. Up until that point, I only knew of linen as a fabric used by women; that too for extremely casual clothing. That was the first time I saw linen in mainstream fashion. The hoarding claimed exclusivity and the message the ad carried was that you had to be special to be a part of The Linen League! Men’s