Chatting with Anamika Sureka – Blogger, Mother & Entrepreneur

Hi guys, today we are chatting with the beautiful Anamika Sureka. She founded Wise She back in 2009. What began as a beauty blog has today become a full fledged business. She launched her line of makeup brushes last year with her flagship Cheek and Contour brush. Earlier this month, her new range of makeup brushes was launched. So, I asked Anamika a few questions about Q1.Let us start with the unavoidable cliché When and why did you start blogging? A. First of all thanks Anks for considering me worthy enough and giving me space on your platform. I started blogging in 2009 when there were hardly any bloggers in India. Why is an interesting question and I think my destiny brought me here! I use to read a GK blog and was appearing for one of the competitive exams and like most of us, I also wished for a 9 to 5 govt job with less pressure & more time to manage my work and personal life. When I appeared for the exam I sent the paper questions to the GK owner thanking him for the help he had provided. Later he asked me to join him and after 2-3 months of working with him he asked me to start my own Blog! The thing is Blogging just happened to me. I won’t say it happened because I was lucky but because I always looked for an opportunity. Q2.You worked for corporate professional, what made you quit and start blogging full time? A. After marriage I had to leave the job because of the unending hours where we were asked to work even on Sundays. I was unable to manage my new life with almost 7 day work so I decided to quit. I was nervous and distraught as I had nothing in my hand. After few days I applied for a government job and then blogging happened and I decided to give one year to it. Thankfully there was hardly any competition around  😛 and we just kept rising.  Blogging gave me the money which I never imagined in my corporate job ever. Also, the flexible working hours which is fantastic. Q3.People often think blogging is easy. You take pictures, write some stuff and that is that. How do you deal with such an attitude? A. Frankly speaking, no one has told me this thing! Everyone asks me how to start and go about it. Blogging is definitely not easy as it needs time, talent, technical skills, money, dedication, picture taking skills, writing skills and at the end of the day you need motivation to keep working without any penny for God knows till how many days or years! It is basically a 24-hour job where all the time either you are writing, shooting and then trying to get attention of everyone. Nevertheless, I am not trying to demotivate people here, but if one is passionate about it then they can do anything. I have seen bloggers/influencers climbing high in no time in a year which I couldn’t even imagine.

Q4.Why brushes? Why not makeup? (Although I personally believe there is a dearth of good makeup brushes in the Indian market, so it makes perfect sense) A. I started with something I was most confident about and then I love good makeup brushes..I have purchased brushes costing $500 as well. Brushes excites me but I do wish to introduce more things in near future but all these things take lot of time and I can’t make mistake as I do not have any kind of funding and if I bring a bad product in the market it will spread like wild fire. So I am taking baby steps and managing my YouTube and blog as well along with it so that I can pump money in the business through it. Q5.What dreams do you have for WISE SHE ? Where do you see your brand going? A. We are already an established company which was one of my dreams and within five years I would like to have more line of products. Products which I love and would like everyone else to try and which I am proud of! Q6. Any health and beauty secrets you would like to share? A. My health secret is my habit of waking up early. I generally start my day at 5:00. This makes me cover so many things that it surprises everyone. Beauty secret will have to be my night skin care regime which most of us tend to leave it on next day or aren’t that regular with it. Both of them combined together gives me everlasting strength to carry out my day and still look fresh 🙂 Q7. Finally, advice to women who want to balance it all- kid, family, health, business! A. Always have a diary and plan out your day to avoid melt down and anxiety. Our brain works crazily so whenever an idea pops into your mind just write it down in your diary. If you want to start a business don’t think someone else will come and help you. You will have to decide and do things yourself while managing your family, house and finances. It seems difficult but if you have the vision for it and are determined then even the universe will help you to fulfill it. Don’t waste time in comparison & cribbing. Just consider each day as a challenge and not a problem. We are very strong it’s just we doubt our self so just imagine the word HOPE and balance it all. Also, please get into the habit of reading. More you read better you get in organizing and implementing. You can buy Wise She brushes at Amazon